BBC One / Sounds Like Friday Night
BBC ONE / SOUNDS LIKE FRIDAY NIGHT
DIGITAL CAMPAIGN MANAGEMENT
Sounds Like Friday Night is BBC One's weekly primetime music entertainment strand that showcases live music from established and emerging talent.
Commissioned to lead the management, delivery and syndication of digital content that sought to increase the engagement of younger audiences with the brand on-air and online.
IDEA + STRATEGY
Created a strategy and digital content plan centered on diversification and bespoke content for social media platforms.
Diversified the Sounds Like Friday Night offering by targeting specific acts on the show to create non-performance content that was released alongside the weekly show performance content.
Lead a team of content creators and social media producers that delivered and published 400+ pieces of content across the BBC's website, the BBC Music YouTube channel and social media platforms.
Originated a successful format which captured artists reacting to YouTube covers of their songs and capitalised on the popularity of the "reaction video”, delivering an additional 389K views on YouTube.
IMPACT + REACH
5M reach across YouTube, BBC iPlayer and Twitter, Instagram and Facebook.
The 5 Seconds of Summer reaction video delivered 300K+ views on YouTube and was among the top ten most viewed of the series.
8 point increase in the Audience Appreciation Index for Series 2.