Music and Creative Content Consultant

Music Editorial + New Music Discovery

 

MUSIC EDITORIAL + NEW MUSIC DISCOVERY 

8+ years experience in music programming, editorial, new music discovery, supporting and developing emerging artists.

 
1Xtra Daytime Schedule

1XTRA MUSIC TEAM

Creative scheduling of 000s of hours of output for 1Xtra’s daytime radio shows.

Employing extensive knowledge of black music - mainstream, underground, UK, US, current and past, to craft distinctive programming and engaging playlists for the target audience.

Upholding 1Xtra’s music and editorial policy by accurately reflecting the current playlist, network priorities and individual show features.


1XTRA PLAYLIST COMMITTEE

3.5 years as a key contributor to the weekly 1Xtra Playlist meeting, using my knowledge and insight to ensure 1Xtra maintains its position as a global tastemaker.

Highly skilled in recognising future music trends by combining natural instinct with quantitative data (streaming stats, YouTube views, chart positions etc) and qualitative research (artist-fan engagement, organic buzz, live performance ability).

Early ambassador of 00s of ‘SoundCloud breakout’ acts, securing early support for them on 1Xtra and Radio 1. Including Chance The Rapper, Tom Misch, Gallant, Bryson Tiller, G Eazy, D.R.A.M, Mura Masa, Kaytranada, Ray BLK, Goldlink, Daniel Caesar, Kali Uchis, NAO, Raye.

Regular advisor and consultant to the music industry (pluggers, major and indie labels, artist management) on campaign rollouts, artist positioning and music feedback.

Member of the BRITs Voting Academy including the Critics Choice Award and a panel member for 1Xtra’s Hot For - the network’s annual ‘ones to watch’ list championing acts for the coming year.

1Xtra Playlist Additions.gif

SO FUTURE

8+ years discovering and showcasing new talent online, on the radio and at live events and club nights via the specialist music platforms I have founded - AllAboutGoodMusic, EDIT LDN, So Future and my work as an international DJ and presenter.

Currently focused on forward-thinking new music sounds and visual art via So Future; the platform and creative collective I founded in 2016.

48K+ hits in a year on the bi weekly DJ mix series (SoundCloud, Mixcloud, iTunes), booked over 50 upcoming specialist DJs for the monthly club night, came in second place in Roundhouse’s inaugural soundclash and curated a stage at the Peckham Rye Music Festival 2017.